Everyone has a strong appetite for good information because it enriches
them and adds value to them.
People also have a powerful resistance to the so-called “hard sell” because
nobody wants to be sold to and relevant information helps them make a
Effective content can help you build customer relationships by providing
right information at the right time through the right medium while avoiding the
less effective hard sell tactics. It showcases your subject-matter expertise,
and helps you gain trust by highlighting important themes that affect your
prospects. Well-crafted content can draw traffic to your website and social
media accounts, boost your performance on search result pages, and give
audience the opportunity to share your content with their network.
Most of us research products and services online before making a purchase
decision. We study different cars, comparing prices and features, before
even setting foot in a showroom. Even grocery shoppers use mobile phones
to compare prices and deals.
People want good content that helps them make good decisions, but they
don’t like being sold to. Consumers are less responsive to traditional
advertising and old-school sales tactics, and this is true for both B2C and
B2B customers. According to one study, 70% of consumers prefer to learn
about companies through online content instead of advertising.
What is Content Marketing?
Content Marketing is a strategic marketing approach focused on creating
and distributing valuable, consistent and relevant content (VCR) to attract
and retain a clearly defined audience and ultimately, to drive profitable
Valuable – The people who read your blogs or watch your videos must get
something worthwhile out of it. They must emerge with a feeling of value
addition or that they’ve been entertained in a way that resonates with their
lives and values.
Consistent – Effective content, delivered consistently over a period of time,
establishes you as an expert. Your look, feel, tone, and writing style – and of
course the substance – must speak with the same voice that helps consumers
understand you and grow familiar with your organization.
Relevant – Your content must address consumers’ wants, needs, and
interests. Be that trusted expert they can turn to for answers. Show your
audience that you get them – that you understand what’s interesting, funny,
heart-warming, or important to them.
Content marketing gives you the opportunity to earn credibility by creating
messages that demonstrate how your product or service can make a positive
difference in the lives of your prospects.
What we offer:
o Planning the post calendar
o Blogs posts
o Website content
o Abhivyakti – The expression…
o Stage – Stage for traditional art’s growth and empowerment
o Ananya Homes
o People Source
o White Thought & Branding
o Airwell Engineering Pvt. Ltd.
o Live Life Education
o Radikal Tribe