Vidushi Duggal



Everyone has a strong appetite for good information because it enriches

them and adds value to them.

People also have a powerful resistance to the so-called “hard sell” because

nobody wants to be sold to and relevant information helps them make a

buying decision.

Effective content can help you build customer relationships by providing

right information at the right time through the right medium while avoiding the

less effective hard sell tactics. It showcases your subject-matter expertise,

and helps you gain trust by highlighting important themes that affect your

prospects. Well-crafted content can draw traffic to your website and social

media accounts, boost your performance on search result pages, and give

audience the opportunity to share your content with their network.

Most of us research products and services online before making a purchase

decision. We study different cars, comparing prices and features, before

even setting foot in a showroom. Even grocery shoppers use mobile phones

to compare prices and deals.

People want good content that helps them make good decisions, but they

don’t like being sold to. Consumers are less responsive to traditional

advertising and old-school sales tactics, and this is true for both B2C and

B2B customers. According to one study, 70% of consumers prefer to learn

about companies through online content instead of advertising.

What is Content Marketing?

Content Marketing is a strategic marketing approach focused on creating

and distributing valuable, consistent and relevant content (VCR) to attract

and retain a clearly defined audience and ultimately, to drive profitable

customer action.

Valuable – The people who read your blogs or watch your videos must get

something worthwhile out of it. They must emerge with a feeling of value

addition or that they’ve been entertained in a way that resonates with their

lives and values.

Consistent – Effective content, delivered consistently over a period of time,

establishes you as an expert. Your look, feel, tone, and writing style – and of

course the substance – must speak with the same voice that helps consumers

understand you and grow familiar with your organization.

Relevant – Your content must address consumers’ wants, needs, and

interests. Be that trusted expert they can turn to for answers. Show your

audience that you get them – that you understand what’s interesting, funny,

heart-warming, or important to them.

Content marketing gives you the opportunity to earn credibility by creating

messages that demonstrate how your product or service can make a positive

difference in the lives of your prospects.

What we offer:

o Planning the post calendar

o Blogs posts

o Posters

o Quotes

o Interviews

o Website content

Our clients

o Abhivyakti – The expression…

o Stage – Stage for traditional art’s growth and empowerment

o Ananya Homes

o Estrolo

o People Source

o White Thought & Branding

o Airwell Engineering Pvt. Ltd.

o BuildCraft

o Live Life Education

o Radikal Tribe